Download Careers in Marketing and Market Research, 2005 Edition: by WetFeet PDF

By WetFeet

A profession in advertising or industry examine makes a valuable problem for these whose artistic genius is matched via their analytical acumen. For these drawn to advertising and marketing careers, this WetFeet Insider consultant explores the possibilities inside and past the shopper items undefined; what it takes to prevail; standard profession paths; and the way to navigate the recruiting procedure like a pro expert.

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Additional info for Careers in Marketing and Market Research, 2005 Edition: WetFeet Insider Guide (Wetfeet Insider Guide)

Example text

Effective market researchers are naturally curious about people, and are quick to pick up on peculiar coincidences and intriguing idiosyncrasies—making them 41 invaluable in the marketplace and great at cocktail parties. Your hours will range from 35 to 65 a week. , Nielsen ratings) • Data collection, tabulation, analysis, and presentation On the Job • Assessing effectiveness of advertising and promotional campaigns (especially in ad agencies) • Making recommendations to manufacturing and sales forces about the market for their product • Product R&D and testing The Upside Research design is often misunderstood as being a dull, uncreative discipline, a tedious process of matching questions about the marketplace with appropriate methodologies, samples, and metrics.

Surf the Swell” could work. . 5:30 Do a search; discover “Surf the Swell” is trademarked tagline of Swell Surfing magazine. Too bad! 6:00 Check e-mail; find reminder about follow-up meeting with client in hair transplant business tomorrow. Must get cracking on concept. 8:30 Head home, resolving to get a head start on the hair transplant concept tomorrow. Hey, “Get a head start” could work. . Marketing/Fund Development Director If you’re aiming to become a captain of industry or a nonprofit mover and shaker, a marketing director position is one big step in the right direction.

These findings show last quarter’s category leader, Zeroes, trailing a distant fifth after rival brands. I set up a time to meet with the assistant brand manager. 9:00 Spend some time preparing for that evening’s focus group on nut butters. Give final once-over to questions; add in a few pertinent psychographic probes. What is it that inspires consumers to branch out from peanut butter and try almond butter instead? Can they be convinced to switch to cashew butter, too? 7 times more almond butter than cashew butter last year.

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