By Larina Kase
Flip each enterprise CONNECTION right into a PAYING shopper With a Foreword by way of Michael Port, bestselling writer of ebook your self good consumers, consumers, and extra consumers palms you with strong instruments from the sector of psychology for development each enterprise connection into the type of dating that results in referrals, joint ventures, and sustainable enterprise development. “In this book—chock filled with rules on the intersection of selling and psychology—Larina Kase indicates you the way to grasp the artwork of creating relationships that force new clients.”—David Meerman Scott, bestselling writer of Real-Time advertising & PR “Larina Kase has performed a chief task of explicating many an important components of human psychology. however it is her instructive suggestion on find out how to harness that details profitably that elevates this book’s usefulness to nice heights.”—Robert B. Cialdini, writer of impression: technological know-how and perform “Larina Kase is familiar with approximately social evidence. you could inform by way of who she bought to advocate the publication. yet pass deeper. There’s plenty of actionable info in the following, and it'll lead to extra business.”—Chris Brogan, coauthor of belief brokers and president of Human company Works “This e-book is perfect if you’ve ever questioned how one can differentiate your self from the group, the right way to particularly construct relationships that repay, and the way to set up your services conveniently. this is often one e-book you are going to thank your self sooner or later for!”—Shama Kabani, writer of the bestselling The Zen of Social Media advertising and marketing “If ‘who you recognize’ and creating a significant reference to them is actually a part of the luck think about company (and it is), I promise you that Larina Kase's consumers, consumers, and extra consumers could have your mobile ringing and electronic mail field jam-packed with those who really are looking to do enterprise with you. A savvy, clever, and value-based textual content permits the reader to profit what few others comprehend: the technology and artwork of Connecting. i have learn and reviewed a dozen books on construction a great customer base. so much thoroughly pass over the objective. This booklet is a guide to fulfill, connect to, and construct a priceless dating with near to an individual you will want to.”—Kevin Hogan, Psy.D., writer of The technology of effect and The Psychology of Persuasion “This is a striking, readable, and immediately functional e-book filled with modern tips about attracting new consumers quickly. I enjoyed it!”—Dr. Joe Vitale, writer of The Attractor issue “In consumers, consumers, and extra consumers, Larina Kase indicates you ways to discover and effect clients so they’ll comprehend the worth of your paintings and effortlessly do company with you. The research-based techniques during this vital and fascinating ebook are worthy any businessperson’s time, shut examine, and committed program. The booklet is correct to its promises."—Mark Levy, founding father of Levy Innovation and writer of unintended Genius: utilizing Writing to Generate Your most sensible rules, perception, and content material ”Clients, consumers, and extra consumers is a must-read for each revenues government, revenues supervisor, and corporate government. this isn't your standard how-to revenues advisor, because it digs deep into how one can switch a wasting revenues technique right into a profitable good fortune. Larina uncovers the psychology in the back of the revenues mentality, and breaks the method down, step by step; making it crystal transparent the path you’ll have to take to accomplish long term success.”—Shawn Jennings Edgington, CIC, CEO, and founding father of Granite coverage agents, Cyber protection Academy Fundraiser, and writer of The Parent's consultant to Texting, fb and Social Media
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Extra info for Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology
Getting your foot in the door can be the most challenging part of building business relationships. The key is to instantly capture someone’s attention. How Attention Works Essentially, paying attention to something means that you concentrate on one thing while you simultaneously don’t concentrate on something else. There are several types of attention, but we are most interested in “selective attention,” which requires someone to tune out something else and tune in to you. There are dozens of things with which you must compete for attention, such as sites, sounds, physical sensations, thoughts, activities, and so on.
I’ve loved building joint venture partnerships with incredible people—too many to list here, but you know who you are. And I’ve been fortunate to receive support from virtual assistants and business managers, including Cindy Greenway, Raven Howard, and Jackie Finch. I’d like to acknowledge the psychology researchers and authors who have contributed so much to the fields from which I draw—Edna Foa, Robert Cialdini, Sheena Iyengar, Timothy Wilson, Daniel Gilbert, and Kevin Hogan, to name just a few.
To my surprise, 100 percent of people agreed, and almost three-quarters of them turned into long-term strategic referral partners. Encouraged by the success of these efforts and how much I was enjoying connecting with people, I decided to contact a famous author and suggest that he and I do a joint venture. He was interested, and we ended up doing several projects together. Through networking I met a producer for a major television show and ended up serving as an expert on a program with millions of viewers.